Inside Nevada's premiere cannabis lounge opening

Nevada's Premiere Cannabis Lounge

A landmark opening in Nevada

In an unprecedented move, Nevada is set to open its first cannabis consumption lounge, Smoke and Mirrors, by the end of February. This pioneering establishment, spearheaded by Thrive Cannabis Marketplace, marks a significant milestone in the cannabis industry, offering a unique venue for enthusiasts to engage with cannabis in a social setting.

Thrive cannabis marketplace leads the way

Thrive Cannabis Marketplace, under the leadership of CEO Mitch Britten, has been at the forefront of Nevada's cannabis sector, consistently introducing innovative concepts. Smoke and Mirrors is their latest venture, designed to provide an engaging atmosphere where visitors can explore a curated selection of premium cannabis products. However, in alignment with Nevada state law, the lounge will not serve alcohol, offering instead a range of infused beverages.

Regulatory compliance and licensing

The Nevada Cannabis Compliance Board (CCB) played a crucial role in bringing this vision to life, meticulously inspecting Smoke and Mirrors to ensure adherence to state regulations. Thrive's journey from receiving a conditional license in June 2023 to the final approval underscores the rigorous process involved in establishing a consumption lounge that meets all legal requirements.

The venue's unique location

Located west of the Strip at 2975 S. Sammy Davis Drive, Smoke and Mirrors has transformed a former strip club into a haven for cannabis aficionados. The strategic location and innovative use of space are expected to draw both locals and tourists, contributing to the vibrant cannabis culture in Nevada.

The broader impact of cannabis lounges

The introduction of consumption lounges like Smoke and Mirrors represents a significant shift in the cannabis landscape, offering a new model for social consumption and interaction. This development is part of a larger trend towards recognizing cannabis as an integral part of social and recreational activities.

Future prospects and industry growth

With 19 lounges currently approved for conditional licenses, Nevada is on the brink of a cannabis revolution. Each lounge, including notable mentions like Planet 13 and SoL Cannabis, promises to bring its unique flair to the industry, further enriching Nevada's cannabis scene.

Legislative changes and market evolution

Recent changes to Nevada’s cannabis laws, including an increase in the possession limit and the integration of adult-use cannabis stores with medical cannabis sales, reflect the state's progressive approach to cannabis regulation. These adjustments aim to enhance the business landscape and consumer experience, paving the way for a more inclusive and dynamic cannabis industry.

Nevada's cannabis industry is set to undergo a transformative phase with the opening of Smoke and Mirrors, heralding a new era of cannabis consumption and social interaction. As the state continues to embrace and regulate cannabis use, establishments like Smoke and Mirrors play a crucial role in shaping the future of cannabis culture and business in Nevada.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Robin Roy Krigslund-Hansen

Robin Roy Krigslund-Hansen

About the author:

Robin Roy Krigslund-Hansen is known for his extensive knowledge and expertise in the fields of CBD and hemp production. With a career spanning over a decade in the cannabis industry, he has dedicated his life to understanding the intricacies of these plants and their potential benefits to human health and the environment. Over the years, Robin has worked tirelessly to promote the full legalization of hemp in Europe. His fascination with the plant's versatility and potential for sustainable production led him to pursue a career in the field.

More about Robin Roy Krigslund-Hansen

Related products

1 of 3