About Formula Swiss · Switzerland, since 2013
A family behind every bottle.
We are an independent Swiss family business, growing and making hemp products with care, and sharing the evidence behind their quality. More than 100,000 customers in 62 countries have chosen Formula Swiss.
Get to know us
Formula Swiss is a family-owned Swiss company that makes CBD oils, CBD skincare and pet oils from hemp grown in Switzerland. It was co-founded in Zug on 9 September 2013 by Robin Roy Krigslund-Hansen, its co-founder and CEO. Products are formulated, bottled and labelled in Küssnacht am Rigi by our Swiss production company, and sold online by our Danish company in Frederiksberg. The company has more than 100,000 customers and has sold to 62 countries.
Formula Swiss: quick answers
- Who owns Formula Swiss?
- The Krigslund-Hansen family. Formula Swiss is family owned and independent, and Robin Roy Krigslund-Hansen is its co-founder and CEO.
- Where are Formula Swiss products made?
- In Switzerland. The hemp is grown in Switzerland, extracted with CO₂ only, and formulated, bottled, labelled and stored in Küssnacht am Rigi (canton of Schwyz).
- How is quality checked?
- Every production batch is tested, and to date there have been 0 failed lab tests. Production has been certified to GMP under ISO 22716 by SBD since January 2020. The certificates of analysis are published.
- Which certifications apply to which products?
- GMP (ISO 22716) covers production. COSMOS ORGANIC applies to the skincare range only. The Vegan Society certifies our cosmetics.
- Which industry bodies is Formula Swiss part of?
- It is a member of the European Industrial Hemp Association (EIHA), IG Hanf, MEDCAN and Arge Canna, and a co-founder and shareholder of the EIHA Novel Food Consortium (2019).
- Does Formula Swiss support research?
- Yes. It funded research by Professor Roberto Chiocchetti’s team at the University of Bologna, and three papers acknowledge the grant. It is also involved in a University of Groningen study on CBD and CBN.
- Has Formula Swiss been in the press?
- Yes. Forbes (2019, on Brazil’s medical cannabis rules), Euronews (2020), Al Jazeera (2024) and GlobalPETS (2025). In 2020 its CBD products were approved under Brazil’s ANVISA programme.
- Who sells the products?
- Our Danish company in Frederiksberg runs uk.formulaswiss.com. Its registered name, address and VAT number are on our company information page.
Formula Swiss at a glance
- Founded
- Zug, Switzerland, 9 September 2013
- Made in
- Küssnacht am Rigi, Switzerland
- Customers
- 100,000+, sold to 62 countries
- Quality
- Every production batch tested, 0 failed lab tests
- Extraction
- CO₂ extraction only
- Ownership
- Family owned and independent
Built by our family.
For the long term.
I co-founded Formula Swiss in 2013 with a simple ambition: to make a positive difference in people’s everyday lives through products from nature.
Since then, all five members of our family have worked in the business. We have chosen to remain family owned and independent, so we can make decisions with the next generation in mind.
That outlook still shapes our work: care for what we grow, keep improving what we make, and be open about how we test it.
Swiss roots.
Care at every step.
Our work begins with hemp grown in Switzerland. We formulate, bottle, label and store our products in Küssnacht am Rigi, and every production batch is tested before it reaches you.
Grow with care
We cultivate indoors, outdoors, and in greenhouses, following organic principles without pesticides or artificial fertilisers.
Extract and refine
We use CO₂ extraction only, to get the highest quality. The extract is then refined and formulated into our oils.
Formulate, bottle and test
Formulation, bottling, labelling and storage take place in Küssnacht am Rigi. Every single production batch is tested.
Keep improving
We review our formulations and production methods as we learn. Solar and hydro power supply the energy for our production.
You should be able to see the evidence.
Every production batch is tested, and to date we have had 0 failed lab tests. We publish certificates of analysis from a laboratory in Switzerland, where cannabinoid content is measured by gas chromatography, each with its report number, date of analysis and testing method.
Every label shows the batch number, expiry date, and CBD and THC content to two decimal places. For the report on your batch, follow the QR code on the label, where provided, or contact our team with the product name and batch number.
Our standards pages explain our approach to manufacturing, organic skincare, and vegan products. For current certification documents and their product scope, contact our team.
View our lab reportsOur story
From a family move to 62 countries.
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2012
A new start in Switzerland
Robin and the family move from Denmark to Switzerland to build Formula Swiss.
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2013
Formula Swiss is founded
The company is founded in Zug on 9 September, and our first online shop, formulaswiss.com, goes live that autumn.
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2016
A shop for Sweden
A Swedish online shop follows, bringing our natural products from Switzerland to customers in Sweden.
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2017
Europe, CBD and pets
We launch an English shop for Europe, and our first CBD products and first products for pets join our range.
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2018
New shops, pets and research
Shops open for Norway, the Netherlands and Spain. We launch pet CBD oils developed with veterinarians and start supporting scientific research.
Our research support -
2019
Growing in Europe, shaping the rules
Shops open for Italy and Portugal, our Swiss production company is established, and we co-found the EIHA Novel Food Consortium as a shareholder.
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2019
In the international press
Forbes reports on Brazil’s new medical cannabis rules and names Formula Swiss among the companies offering products to Brazilian patients.
Read the Forbes article -
2019–2021
Funding university research
Together with Professor Roberto Chiocchetti’s team at the University of Bologna, we explore cannabinoids in cats, dogs and horses. Three papers acknowledge our grant.
Read the research -
2020
Approved in Brazil
Our CBD products are approved under Brazil’s ANVISA programme, making us one of three companies then able to supply doctors and patients there.
Read our announcement -
2020
Certified production, organic skincare
In January, SBD certifies our production to GMP under ISO 22716. In August, we launch 18 organic, vegan, handmade CBD skincare products.
GMP and ISO 22716 - 2020
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2021
58 countries and vegan certification
Customers in 58 countries now choose Formula Swiss. A separate company for medical cannabis development is founded, and The Vegan Society certifies our cosmetics.
Vegan standards -
2022
A stronger European base
We found our Danish company in Frederiksberg, start a joint venture with Zonaverde in Romania, and move our Swiss company to Küssnacht am Rigi.
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2024
Sweden relaunched
We relaunch our Swedish store, with Finnish available as a language version of formulaswiss.com. Al Jazeera interviews Robin about global cannabis production.
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2025
GlobalPETS interview
GlobalPETS interviews Robin about CBD for pets and European regulation.
Media coverage -
2026
A new Swiss line, 100,000+ customers
We launch our new line: four CBD oils and three pet routines, tested before launch. Over 100,000 customers in 62 countries now choose us.
See the batch reports
Better understanding begins with research.
We support cannabinoid research at the University of Bologna’s Department of Veterinary Medical Sciences. A 2020 paper by Agnese Stanzani, Professor Roberto Chiocchetti, and colleagues explicitly acknowledges a grant from Formula Swiss.
The study examined cannabinoid-related receptors in cat gastrointestinal tissues. It contributes to understanding cannabinoid biology; it was not a clinical trial of a finished Formula Swiss product.
Read the published study and funding statement
Explore the Bologna collaborationThe products sold on this website are not medicines. Read our product disclaimer
The companies behind the products.
Formula Swiss is family owned and independent. Our Swiss company makes the products; our Danish company runs this webshop and serves customers in the UK.
Producer
Formula Swiss in Switzerland
Fänn West 106403 Küssnacht am Rigi
Switzerland
Formulation, bottling, labelling, storage and part of our testing take place here.
Seller
Formula Swiss in Denmark
Vesterbrogade 2081800 Frederiksberg C
Denmark
Owns and operates this webshop and ships to you from our EU warehouse.
Our wider group
Our group also includes a medical cannabis company and a joint venture with Zonaverde in Romania. Medical cannabis development is separate from the products sold on this website.
Our industry community
We take part in the European hemp community through EIHA, IG Hanf, MEDCAN and Arge Canna. Formula Swiss is a co-founder and shareholder of the EIHA Novel Food Consortium, part of it since day one, and helps fund its research programme. About the EIHA Novel Food Consortium
Our approach to sustainability
We use renewable electricity from solar and hydro power for production, efficient LED lighting for indoor cultivation, and no added artificial CO₂ in our grow rooms. Read our sustainability pledge
Interested in working together?
Talk to us about stocking Formula Swiss or developing your own brand.
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