Italy’s hemp sector backs 22,000 jobs, €2B economy

The rapid rise of Italy’s cannabis light industry is a remarkable case study in agricultural innovation meeting public demand. As someone closely monitoring Europe’s hemp market and its evolving legal landscape, I find the figures emerging from Italy nothing short of impressive—and revealing.

A booming industry with serious economic weight

According to data first reported by Dolce Vita and based on a comprehensive study conducted by MPG Consulting for the Canapa Sativa Italia association, Italy’s cannabis light sector now supports over 22,000 full-time jobs. This includes employment across cultivation, production, distribution, and retail channels.

The same report estimates that the industry generates close to €1 billion in direct economic impact, with an additional €1 billion in indirect contributions.

What’s remarkable is that these numbers reflect only the market for hemp flowers—not extracts, oils, or related products—underscoring just how powerful this single product category has become within Italy’s agricultural economy.

Legal uncertainty casts a long shadow

Despite its value, the cannabis light industry continues to face legislative friction. A decree issued last year attempted to reclassify cannabidiol and similar compounds in a way that equated them with controlled narcotics. This drew criticism from industry advocates, who viewed the move as a step backward for both business and innovation.

Currently, Italy’s Senate is considering a proposed amendment that would ban the production and trade of hemp flowers, even those with THC content below the EU legal limit of 0.3%. If passed, this would significantly disrupt the sector and threaten thousands of jobs, many located in rural and underserved areas.

Industry seeks protection through European channels

In response to the looming regulatory threats, industry leaders have appealed to the European Commission for intervention. Although discussions have taken place, there has been no formal decision yet. This delay in action leaves the sector exposed and uncertain about its long-term future.

The hesitation in Brussels to address Italy’s restrictions sends a concerning message to other EU member states. Without cohesive, science-based regulation, the broader European hemp industry risks fragmentation and instability.

Key figures from the cannabis light economy

• 22,000+ full-time jobs supported
• €1 billion in direct economic impact
• €1 billion in indirect contribution
• Focuses exclusively on hemp flower sales

Italy’s role in the European hemp landscape

Italy has consistently been one of Europe’s leading hemp producers, with ideal growing conditions and an experienced workforce. The popularity of cannabis light—defined by low THC levels and non-intoxicating use—has only reinforced Italy’s leadership position within the EU’s emerging green economy.

But leadership is fragile. Without regulatory support and legal clarity, this industry’s future could be compromised. Progressive policy must keep pace with innovation and market trends, not bow to outdated stigmas or misinformation.

Personal perspective

As someone observing the intersection of agriculture, policy, and innovation, I view the current moment as pivotal for Italy’s hemp industry. The data shared by Dolce Vita paints a picture of economic strength, social value, and sustainability—but all of that could unravel if the legal climate remains unstable.

It’s time for Italian lawmakers to listen to data, not fear. This sector isn’t just profitable—it’s forward-thinking, environmentally friendly, and job-generating. Protecting and nurturing it is not just good politics—it’s good economics.