2024: A landmark year for the global cannabis industry

The dawn of a new era: Global cannabis industry in 2024

As we step into 2024, the global cannabis industry stands at the cusp of a transformative era, particularly in Europe. Germany's anticipated adult-use cannabis measure, set to take effect in April, is poised to be a game-changer, potentially triggering a domino effect across the continent.

Germany: The catalyst for European cannabis legalization

Germany's role in the European cannabis legalization movement is pivotal. The nation's approach to legalization, characterized by limited consumer options but ample opportunities for innovative industry players, is expected to set a precedent for other European countries.

European cannabis model: A unique approach

Europe's cannabis commerce model, distinct from those in Uruguay and Canada, focuses on personal cultivation, cannabis clubs, and regional pilot programs. This model, if successfully implemented in Germany, is likely to be adopted by other European nations.

Italy: A European nation to watch in 2024

Italy emerges as a key player in Europe's cannabis landscape. With renewed efforts to put a referendum before voters, Italy could follow in Germany's footsteps, provided the legal challenges are overcome.

North America: Steady expansion with federal hurdles

In North America, while state-level industries in the U.S. continue to thrive, federal legalization remains elusive. Mexico, Costa Rica, and Colombia are also expected to make strides in cannabis policy reform, albeit more as a build-up to future developments.

Global perspectives: Beyond Europe and North America

While Europe and North America make significant progress, other regions present a mixed picture. Thailand's rollback of progressive cannabis policies and the stagnant situation in South Africa highlight the diverse global landscape of cannabis reform.

Australia: A slow but steady march towards legalization

Australia's introduction of a national legalization measure into Parliament, a first in the nation's history, signals a gradual shift in the cannabis discourse, setting the stage for future policy evolution.

2024 stands to be a historic year in the global cannabis industry, with Europe at the forefront of policy and industry advancements. While revenue statistics may not immediately match those across the Atlantic, the year promises significant movement and potential breakthroughs in cannabis reform.